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Inside Assembly

blog
Mar 11, 2025
Marlon Misra

The stack that powers modern service businesses

Background Assembly helps professional service businesses manage clients and communication in one place. Messaging, file sharing, contracts, and billing all happen in a single, unified experience that makes life easier for businesses and provides a seamless experience for their clients. At the core of this is a customizable client portal that businesses can tweak it to fit their needs and even extend it with apps and integrations. On the surface, a client portal might seem pretty simple, but b

Inside Assembly

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blog
Sep 19, 2023
Marlon Misra

How we built it: Reply via email

Many startups build chat capabilities into their products. For example, most marketplace, community, and social products provide users with a way to communicate with one another. At Assembly, we make client portal software, and an important use case for us is to let service businesses communicate with clients and vice versa using our web-based Messaging App. In the first iteration of the service, when users sent messages in our web app, we sent out messaging email notifications to inform recipi
Inside Assembly
blog
Sep 18, 2023
Marlon Misra

Working backwards from the customer experience

Startups are often founded on a small number of product insights that significantly shape their trajectory. In this post I wanted to share what one of those early insights was for us. TLDR: While most startups prioritize just their immediate customers, we felt that there was an important and under-appreciated opportunity to prioritize our customers’ customers instead. How we came to this realization Assembly wasn’t the first company my cofounder Neil and I started. We’ve done so before, and
Inside Assembly
blog
Sep 03, 2022
Marlon Misra

How to hold an effective international off-site as a Series A startup

Everything we learned about doing an off-site in a far-away place with a team of 15.
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